Tuesday, June 14, 2016


Saturday 18 June 12:15 - 12:45 Inspiration Stage
Everyone has the fundamental right to receive care. But the powerful forces of empathy and bias can influence whether a person receives – or even seeks out – treatment. It’s time that we investigate the impact these elements have on care and even outcomes.

No one understands the devastating blow a lack of empathy can have better than Alan M. Blassberg. Director of the acclaimed documentary Pink & Blue: Colors of Hereditary Cancer, Alan tells the powerful story of challenges he faced when getting diagnosed with a genetic mutation that causes breast cancer - a “woman’s disease."

The world’s first biotechnology company, Genentech, also tackles bias head-on through its work with The Lung Cancer Project, which uncovered systemic prejudice toward patients. Join Alan and Genentech’s Ed Lang in a conversation to expose our challenges with empathy and bias, learn from our mistakes and chart a path where no one gets left behind.